Chances are English isn’t the only language you hear each day. Growth projections indicate how fast the U.S. Hispanic population is growing. The increased buying power of Hispanics and other Spanish speakers represent a significant marketing opportunity that largely remains untapped. But the reality is you can’t connect with this powerful demographic if you don’t speak their language.
At Influent, bi-lingual agents who read, write and speak both English and Spanish are trained not only to speak their customers’ language, but also to appeal to and address the culture of the customer they are serving. After all, would you buy something from someone who didn’t understand what you were saying?
Bi-Lingual Case Study
Lip Service
“We’re very happy with the results from Influent. The reps are excellent.
They
understand how to sell. They speak both English and Spanish and they
speak
Spanish neutral, which is very important to us. Our Spanish customer
can be
in Los Angeles or Texas, Florida or Illinois.
And each one of those
dialects is
different. We’re very happy with the quality that
we’re getting,”
- Bi-lingual Client
